Find out how I got everything so wrong so you don’t make the same mistakes!

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Dan Storey


Hi, I’m Dan Storey and I am the author of Next Level Persuasion – How to sell anything to anyone and have them thank you for it! and I have been training individuals and businesses in the practical application of neuro-linguistic programming for over 10 years.

This blog started many years ago with me sitting on my sofa and writing to get the ideas and thoughts I had in my head out onto paper (or whatever the digital version of paper is) and although it has changed in look, feel and content over the years, the premise remains the same.

I believe in you, us, we as people who have a dream of achieving something in our lives and making a difference in our time here. Ever since a friend of mine handed me my first personal development audio program many years ago, it has been a passion of mine to help as many people improve the quality of their lives.

Ok, so in that time I occasionally forgot to turn the mirror back on myself, and that is what the Slow Learner’s Guide is all about. However, I have been fortunate to spend my time with some of the greatest minds on the planet, and in conjunction with my own research, that is what makes up the content of my blog and products.

Take a look around, dive into the content and be inspired. If you like what you read, please feel free to share, pay it forward and come to one of my events soon.

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with Dan Storey

Goal Setting Playbook

My ultimate strategy for setting goals that guarantees success!

All success starts with making the decision and getting clarity around the goal. Understanding how goals are set and how your mind works to help you succeed are vital, and this goal setting guide takes you through all the vital steps to ensuring your success.

The goal setting playbook is the best way I have found to set my goals and I use this process at least once a year to keep myself motivated, efficient and productive. This is a free download for anyone looking to maximise their results and accelerate their successes.

Learn More



by Dan Storey

Next Level Persuasion

Next Level Persuasion is the culmination of over ten years of research and training in sales, influence and persuasion.

More than just another NLP book, Next Level Persuasion explains how to succeed in today’s sales environment using tools and techniques that allow you to ethically influence your prospects whilst still hitting your sales targets.

Dan has been training sales people for over ten years from every industry imaginable and every business sector possible and Next Level Persuasion’s sales model can be used whatever you sales process. The five step sales process covers each element required to influence and persuade someone to buy your product, ranging from the very first words you say during your opening through to how to effectively close your prospect by helping them to commit to their decision. In between, your job is to build rapport, educate your prospect to understand why to buy your product as well as motivate them to take action.

Based on principles from neuro linguistic programming, the book also looks into the mindset and psychology of what it takes to be successful in a sales role as well as how to uncover the secrets to being continually motivated to do what it takes to succeed in sales. Having the right mindset is vital for salespeople and without it, your prospect will never fully buy in to what you are trying to convince them to do. Also, if you are going to use the tools from neuro linguistic programming, you have to understand the presuppositions and building blocks that underpin these techniques.

If you are a professional salesperson, Next Level Persuasion is essential for you for two reasons. Firstly, the tools and techniques will help make you a far more effective communicator, influencer and motivator, essential tools for any sales person. Secondly, you need to understand how the salesperson/client relationship has changed over the last few years and how it is going to continue to change moving forward. The Next Level Persuasion model will eventually be the only model that salespeople can follow if they want to be effective in an economy where clients have so many choices and options on who to work with.




Featured Posts by Dan Storey


How To Live A Life
On Purpose

Ever feel like your life is running on autopilot? You wake up every day going about the same old routine. Its not bad enough to change, but it is far from what you dreamed about back when you were a child.
What happened?


Live A Post-It Life,
Not A To-Do List Life!

Let’s face it, life gets pretty busy at times. Our to do list gets longer and we start pulling more and more action items through from yesterday. Eventually we get to a point where we are so busy, but exactly what are we busy doing? Catching up?



Why Perfectionists
Can Never Be Successful

I used to think being a perfectionist was something to be admired, how I only did great work and how everything I touched turned to gold… or something like that. And yes, that was pretty accurate, most of my work was pretty good, and so I thought I was doing ok…



Find out how I got everything so wrong so you don’t make the same mistakes!

Discover The Mistakes That Keep You From Success!