Find out how I got everything so wrong so you don’t make the same mistakes!

Discover The Mistakes That Keep You From Success!


Hi, I’m Dan Storey and I am the author of Next Level Persuasion – How to sell anything to anyone and have them thank you for it! and I have been training individuals and businesses in the practical application of neuro-linguistic programming for over 10 years.

When I returned to university to study a masters degree in exercise physiology, I actually discovered that it was psychology and the mind which interested me more than the physical body. It was when a friend handed me my first success audio program that I started my journey into NLP and personal development.

From this moment on, I consumed as many books, audio programs and seminars as I possibly could, trying to understand as much as possible on the subjects of performance, success and influence. I even spent a couple of years working in the seminar industry, surrounding myself with the top minds and creators from the worlds of personal performance, internet marketing and investment.

However, I didn’t get it right first time. In fact, I think I made all the mistakes that are possible. I tried to do it all myself. I didn’t ask for help or use my network of friends and contacts. I didn’t follow through on my action plans. In fact, read the Slow Learner’s Guide To Success and I’ll tell you everything I did wrong.

Fortunately, I did eventually figure it out, and when that happened, things started to fall into place for me.

I wrote my first (but not my last) book of persuasion and influence using neuro-linguistic programming called Next Level Persuasion. I started my own outsource web development and internet marketing company which I now run from wherever I am in the world. I run a sales training company which uses the techniques from my book and teaches them to businesses across the UK.

However, I am far from finished yet.

This site is where I get to express myself, my dreams and my goals, my challenges and my frustrations. I believe that life is meant to be a series of challenges, as this is the only way you can discover what you are truly capable of. I write as a way of helping others achieve the levels of success I have been blessed with, but also to help keep me sane during the uphill sections of the course.

If you like what you find here, please share it with others who you think may benefit and leave a comment with your thoughts. I read all the comments that come through, and it is always great to hear from people who have used my ideas and created something great with them.



Next Level Persuasion


Next Level Persuasion is the culmination of over ten years of research and training in sales, influence and persuasion.

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Find out how I got everything so wrong so you don’t make the same mistakes!

Discover The Mistakes That Keep You From Success!