Next Level Persuasion is the culmination of over ten years of research and training in sales, influence and persuasion. More than just another NLP book, Next Level Persuasion explains how to succeed in today’s sales environment using tools and techniques that allow you to ethically influence your prospects whilst still hitting your sales targets.
Dan has been training sales people for over ten years from every industry imaginable and every business sector possible and Next Level Persuasion’s sales model can be used whatever you sales process. The five step sales process covers each element required to influence and persuade someone to buy your product, ranging from the very first words you say during your opening through to how to effectively close your prospect by helping them to commit to their decision. In between, your job is to build rapport, educate your prospect to understand why to buy your product as well as motivate them to take action.
Based on principles from neuro linguistic programming, the book also looks into the mindset and psychology of what it takes to be successful in a sales role as well as how to uncover the secrets to being continually motivated to do what it takes to succeed in sales. Having the right mindset is vital for salespeople and without it, your prospect will never fully buy in to what you are trying to convince them to do. Also, if you are going to use the tools from neuro linguistic programming, you have to understand the presuppositions and building blocks that underpin these techniques.
If you are a professional salesperson, Next Level Persuasion is essential for you for two reasons. Firstly, the tools and techniques will help make you a far more effective communicator, influencer and motivator, essential tools for any sales person. Secondly, you need to understand how the salesperson/client relationship has changed over the last few years and how it is going to continue to change moving forward. The Next Level Persuasion model will eventually be the only model that salespeople can follow if they want to be effective in an economy where clients have so many choices and options on who to work with.